YouTube is something near and dear to my heart. My senior thesis was written using YouTube as a means to view historical political advertisements, and I feel like I know a lot of the ins and outs of such a website. David Carr tells the New York Times about how the Reuters' Insider is using the YouTube effect for traders.
Thomson Reuters is trying to change television. Its new product, Reuters Insider, is a Web-based video service that captures myriad streams of information produced by the company’s reporters and 150 partners. The service, which will begin Tuesday, is something like a You Tube for the financially interested, albeit one that is available only to Reuters subscribers, who pay as much as $2,000 a month.
Two THOUSAND dollars? YouTube is free! I think if Reuters' wants to make the most of this opportunity, they'd offer it generally. This service, however, reminds me of an aggregator or an RSS feed. It pulls all the relevant information you need and puts it in one, easy-to-access place. I think creating such a thing will bring good things for the financial professions, advertising and marketing already use YouTube- ubiquitously, and I think that Reuters' is making a STEP in the right direction.
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